Toni Shelaske is a yinzer on a mission (because, c'mon, someone had to make dog toys as Pittsburgh as a Primanti's sandwich). After almost two decades running Healthy Pet Products, Pittsburgh’s top spot for natural pet food and supplies, Toni decided it was time to mix business with black and gold. Enter her private label: Toni-approved, Pittsburgh-themed dog, cat toys and more. Whether she’s dishing out pet advice on her podcast Toni Unleashed or repping indie retailers as a board member of IndiePet, Toni is all about keeping it real, local, and straight up yinzer. If you’re into dogs, hometown pride, and toys that squeak with personality, welcome to the pack.